In a recent post by Allure they discussed why so many of our favorite beauty bloggers are Mormon.
Like most Mormon girls, Fillerup Clark was encouraged to keep journals and scrapbooks growing up, and she thinks this early education in archiving one’s own life is what leads so many Mormon women to take up lifestyle blogging. Today, Fillerup Clark, who has 1.3 million Instagram followers, just about perfectly embodies LDS church doctrine: She married young, had children soon afterward, has a job that keeps her at home, and — perhaps most importantly — makes Mormonism look not just normal but enviable. She’s not wearing gunnysack dresses and praying beneath a high desert sun. She’s eating shaved ice with her kids and prancing around in a bikini, which, while technically in defiance of Mormon scripture (“Thou shalt not be proud in thy heart; let all thy garments be plain”), is overshadowed by the fact that she continuously promotes an idealized vision of domestic Mormon life.
The writer also states that it all began in 1847 in Utah when Brigham Young instructed the saints to “Beautify your gardens, your houses, your farms; beautify the city. This will make us happy, and produce plenty.”
The direction was an early example of an animating Mormon sentiment that still plays out today: Outward appearances matter. “Your dress and grooming influence the way you and others act,” reads “For the Strength of Youth,” a widely distributed Mormon pamphlet. Tattoos are discouraged, as are multiple piercings. The LDS church’s website has an entire section devoted to grooming and dress, complete with makeup tutorials. “You are not required to wear makeup; however, wearing makeup can help you look your best,” it reads. “To minimize the appearance of dark circles under your eyes, use a yellow- or pink-toned concealer lighter than your skin tone. Use your fingers to gently apply and blend the color under your eyes, along the lash line.” Celebrity hairstylist and Kardashian inner-circler Jen Atkin, who was raised in the LDS church, describes the Mormon look as “pretty, relatable beauty, with nothing too out of reach…though they really know how to put on a face of makeup!”
Read the rest of the story at Allure